Halifax and First Direct have both targeted me with personalised spam in the last 5 days, and I’ve noticed several print ads for them with “it’s really easy to transfer everything in one go, honest” as the main USP.
I’ve banked with NW for 17 years (current account, 23 for my non-existent savings), so I may not get around to switching, but I found it interesting that I never got that kind of letter before June 2012.
Halifax and First Direct have both targeted me with personalised spam in the last 5 days, and I’ve noticed several print ads for them with “it’s really easy to transfer everything in one go, honest” as the main USP.
I’ve banked with NW for 17 years (current account, 23 for my non-existent savings), so I may not get around to switching, but I found it interesting that I never got that kind of letter before June 2012.