Second paragraph of third “secret”” (ie chapter):

When I spoke to Sam Bompas and Harry Parr ten years ago they had been creating their remarkable experiments with food and drink for a couple of years. Those early days were marked by fun and innovative projects that often required Sam and Harry to think on their feet.

I occasionally like to read self-help books, and this was recommended by an entrepreneurial friend; if you are of an entrepreneurial mindset, it’s probably the sort of book that will help you hone your thoughts and take the next steps. I’m not sure that it was really written for my sort of approach to life and work, but it’s closer than the last such book I read (The 4-Hour Work Week). You can get F**k Work, Let’s Play here.