A year ago I posted about my use of the various social media platforms on offer these days (a follow-up from this post in September 2023). A quiet weekend and perhaps time to re-examine what I’m doing on these various channels.

First off, I have pretty much dropped off WeChat over the course of the year. My mornings are bleary-eyed enough without also thinking about posting last night’s blog post to a new audience, and I wasn’t really getting much traction. My 122 WeChat friends, I love you all (well, apart from you obviously) but I’m a very occasional visitor these days.

Bluesky (2.6k followers, 1.6k following) is the clear winner for me of the current microblogging platforms. There has been a massive shift towards it from both sf fans and Irish/EU political commentators, which are two of my core areas of interest, and I seem to have featured in a few ‘starter packs’ so my follower count has rocketed over the last few weeks. I’m definitely getting more engagement there than on any of the others right now. It’s also rather easy to block or mute people you really don’t want to engage with, whereas Twitter/X has made that more difficult. My one big complaint is that there isn’t yet a good way to auto-post from WordPress to Bluesky, whereas all the others make it easy. There is a simple auto-poster, but it posts only your featured image and the title of the post and summary as a caption to that image; it’s not very flexible though it does work.

X/Twitter (8,059 followers, 5,044 following) is still a place where I need to be keeping an eye on things, because the American commentariat has not yet made the jump to elsewhere. I’m doing a series of meetings next week with half a dozen US foreign policy specialists, and some Europeans who are in that area too; all of them still have X/Twitter accounts, most of them fairly active. I think the day will come when Elon loses that community also; for now I’m monitoring but not really engaging, and in return the engagement rate on my posts has dropped off a cliff – usually 200 views if I am lucky, which is 0.25% of the accounts who theoretically follow mine.

Mastodon (780 followers, 673 following) is a bit too much like hard work, the Linux of the microblogging world. As I have commented before, it’s almost impossible to find new and interesting content; you have to hope that you sample the content firehose at the right moment and see the good stuff as it passes by. (And when I have brought this up before, Mastodon advocates tell me proudly that it’s deliberately designed that way.) I did get a massive take-up there of the IKEA product name meme last weekend, but I think I had a couple of strategic boosters working to my advantage.

Threads (526 followers, 909 following) is also low on my list for continued engagement. The thing I really hate is that the default display is the algorithmically chosen feed; while that’s not as bad as it once was (there was a time when I was being shown exclusively content about illness, bereavement and divorce) I still want to see the stuff chosen by me rather than by the computer. There are a few people who I follow there who are not on other platforms, but otherwise I’m at the X/Twitter stage of monitoring without much enthusiasm.

Instagram (1324 followers, 2908 following) remains a fun place to post fun pictures. I like the fact that it crossposts to Facebook and Threads. I don’t expect much more from it. I have a mini-project of posting interesting art on Thursdays, which I usually then share on other platforms as well.

Facebook (4898 friends, another couple of hundred followers) remains a place where I catch up with my extended community, sometimes at greater length. The algorithm is getting worse though, and more variable. Too often I find myself logging on and scrolling through advertisements and community clickbait in order to reach actual content from actual friends. (And when I say ‘too often’, I mean ‘once or twice a week’, which is once or twice too many.) And sorry, no, I am not going to watch yet another video.

Finally, LinkedIn (7626 connections, also many more followers) is becoming more and more of a professional necessity, which is astonishing given that it is the oldest of the lot. (LinkedIn dates from 2003 – compare Facebook 2004, Twitter 2006, Instagram 2010, WeChat 2011, Mastodon 2016, Bluesky 2019, Threads 2023.) It is the one platform which has managed to shift user behaviour to a different sort of content production. Granted, a lot of it is “what a fantastic job I have working for such a fantastic company”, but I’d rather have relentless (if insincere) positivity than relentless (and impassioned negativity. And I find it useful for other purposes.

So, as I said last year, LinkedIn is the surprise winner so far of the decline of Twitter, as far as I am concerned; though Bluesky is chasing hard, and as soon as the American commentariat realise that they can switch platforms, the final collapse will happen.

As for the future of this blog: I am looking with interest at the various paid models. My most important audience here is myself, but I do miss the glory days of Livejournal when I could have dozens of comments on an interesting post. Maybe those days are gone, whatever the platform; but I miss them.