Top blog posts (and some social media) of 2024

How the mighty are fallen; in olden days I was fairly easily able to see what my top Facebook and Twitter posts of the year had been, but changes to the interfaces make that impossible now. Bluesky also has yet to get in the game of accessible metrics, and once they do, their offer will become even more attractive.

Mastodon is not my favourite of the microblogging platforms, but it does at least let me see how well my posts are doing through MastoMetrics. My top four most liked and most boosted Mastodon posts were the following:

4th most liked, 3rd most boosted (this got dozens of replies as well, well worth looking at):

Post by @nwhyte@wandering.shop
View on Mastodon

3rd most liked, 4th most boosted:

Post by @nwhyte@wandering.shop
View on Mastodon

2nd most liked and boosted:

Post by @nwhyte@wandering.shop
View on Mastodon

And top Mastodon post of the year:

Post by @nwhyte@wandering.shop
View on Mastodon

I post much less often on Instagram, so it’s fairly easy to extract the top three posts of the year. In third place, an encounter at Worldcon:

In second place, a bit of self-promotion in the context of the British election:

And in top place, an unsuccessful attempt at communicating across the generations:

LinkedIn is becoming an increasingly important element in my online presence, especially professionally. Six high-scoring LinkedIn posts:

5th highest number of likes, 4th highest number of impressions, announcing my lecture in Belfast in April:

5th highest number of impressions, equal 3rd highest number of likes, the actual lecture once I had given it:

Third highest number of impressions (a little behind in likes), the impact of the new Northern Ireland constituencies:

Third highest number of likes (a little behind on impressions), my colleague’s candidacy in the Belgian municipal elections in October:

Most liked, 2nd most impressions, chairing a Brussels event for the European Democracy Youth Network, one of the NGOs that I am involved with (but won’t embed, I think because too many photographs).

Most impressions, 2nd most liked, an article about the problem of bogus thinktanks in Brussels lobbying:

As for this humble blog, there are a few old entries that have proven to have lasting popularity for reasons I do not know. My write-up about William Wordsworth’s French daughter is top, followed by my analysis of the rate of increase of Victoria and Albert’s descendants, my 2023 tourist pics from the Forbidden City, a review of a collection of schoolkid howlers and (some way behind) Bill Hall’s history of his family and Narrow Water Castle. My top ten posts written in 2024 were:

10) My debunking of Anthony Sheldon’s defence of Liz Truss’s approach to Northern Ireland:

9) My first post of the year, looking at fictional portrayals of the year 2024:

8) My interrogation of the Belgian political parties as I decided how to vote in the June election (this got boosted a bit by POLITICO):

7) and 6) My account of running this year’s Hugo awards:

5) My obituary of my great-aunt, who died on Christmas Day last year at the age of 107:

4) My review of Liz Truss’s autobiography, which may have had as many readers as the book itself:

3) My refusal to analyse the published 2023 Hugo nomination statistics, which were blatantly cooked:

2) My statement on taking on the role of Hugo administrator for 2024:

1 ) Back in the real world, my analysis of the impact of the new boundaries on the elections in Northern Ireland (cf the #2 post on Instagram and one of the top LinkedIn posts):

So, it seems that there are several different sets of readers. My infrequent statements on Northern Ireland are still seen as pretty authoritative. My involvement with the Hugos received a lot of attention. And people just like pictures of cute kids, even if I am also in them.

Facebook, Instagram, Bluesky, Twitter, Mastodon, Threads, Facebook, LinkedIn, etc revisited

A year ago I posted about my use of the various social media platforms on offer these days (a follow-up from this post in September 2023). A quiet weekend and perhaps time to re-examine what I’m doing on these various channels.

First off, I have pretty much dropped off WeChat over the course of the year. My mornings are bleary-eyed enough without also thinking about posting last night’s blog post to a new audience, and I wasn’t really getting much traction. My 122 WeChat friends, I love you all (well, apart from you obviously) but I’m a very occasional visitor these days.

Bluesky (2.6k followers, 1.6k following) is the clear winner for me of the current microblogging platforms. There has been a massive shift towards it from both sf fans and Irish/EU political commentators, which are two of my core areas of interest, and I seem to have featured in a few ‘starter packs’ so my follower count has rocketed over the last few weeks. I’m definitely getting more engagement there than on any of the others right now. It’s also rather easy to block or mute people you really don’t want to engage with, whereas Twitter/X has made that more difficult. My one big complaint is that there isn’t yet a good way to auto-post from WordPress to Bluesky, whereas all the others make it easy. There is a simple auto-poster, but it posts only your featured image and the title of the post and summary as a caption to that image; it’s not very flexible though it does work.

X/Twitter (8,059 followers, 5,044 following) is still a place where I need to be keeping an eye on things, because the American commentariat has not yet made the jump to elsewhere. I’m doing a series of meetings next week with half a dozen US foreign policy specialists, and some Europeans who are in that area too; all of them still have X/Twitter accounts, most of them fairly active. I think the day will come when Elon loses that community also; for now I’m monitoring but not really engaging, and in return the engagement rate on my posts has dropped off a cliff – usually 200 views if I am lucky, which is 0.25% of the accounts who theoretically follow mine.

Mastodon (780 followers, 673 following) is a bit too much like hard work, the Linux of the microblogging world. As I have commented before, it’s almost impossible to find new and interesting content; you have to hope that you sample the content firehose at the right moment and see the good stuff as it passes by. (And when I have brought this up before, Mastodon advocates tell me proudly that it’s deliberately designed that way.) I did get a massive take-up there of the IKEA product name meme last weekend, but I think I had a couple of strategic boosters working to my advantage.

Threads (526 followers, 909 following) is also low on my list for continued engagement. The thing I really hate is that the default display is the algorithmically chosen feed; while that’s not as bad as it once was (there was a time when I was being shown exclusively content about illness, bereavement and divorce) I still want to see the stuff chosen by me rather than by the computer. There are a few people who I follow there who are not on other platforms, but otherwise I’m at the X/Twitter stage of monitoring without much enthusiasm.

Instagram (1324 followers, 2908 following) remains a fun place to post fun pictures. I like the fact that it crossposts to Facebook and Threads. I don’t expect much more from it. I have a mini-project of posting interesting art on Thursdays, which I usually then share on other platforms as well.

Facebook (4898 friends, another couple of hundred followers) remains a place where I catch up with my extended community, sometimes at greater length. The algorithm is getting worse though, and more variable. Too often I find myself logging on and scrolling through advertisements and community clickbait in order to reach actual content from actual friends. (And when I say ‘too often’, I mean ‘once or twice a week’, which is once or twice too many.) And sorry, no, I am not going to watch yet another video.

Finally, LinkedIn (7626 connections, also many more followers) is becoming more and more of a professional necessity, which is astonishing given that it is the oldest of the lot. (LinkedIn dates from 2003 – compare Facebook 2004, Twitter 2006, Instagram 2010, WeChat 2011, Mastodon 2016, Bluesky 2019, Threads 2023.) It is the one platform which has managed to shift user behaviour to a different sort of content production. Granted, a lot of it is “what a fantastic job I have working for such a fantastic company”, but I’d rather have relentless (if insincere) positivity than relentless (and impassioned negativity. And I find it useful for other purposes.

So, as I said last year, LinkedIn is the surprise winner so far of the decline of Twitter, as far as I am concerned; though Bluesky is chasing hard, and as soon as the American commentariat realise that they can switch platforms, the final collapse will happen.

As for the future of this blog: I am looking with interest at the various paid models. My most important audience here is myself, but I do miss the glory days of Livejournal when I could have dozens of comments on an interesting post. Maybe those days are gone, whatever the platform; but I miss them.

Top blog posts of 2023 (and some social media)

In past years I’ve done a roundup of my best performing posts on social media and on my blog. This year I’m skipping almost all of my social media analysis, because Twitter/X’s analytics are broken (a real shame after years of providing interesting information, but it’s in catastrophic decline anyway) and Facebook seems also to have made it much more difficult to scrape useful data off the system. There seems to be no analytical capability for Bluesky at all, and I’ve not been on Threads for long enough for it to count. Thanks to MastoMetrics, I can give you my most liked post on Mastodon of the year:

And my most boosted post on Mastodon:

Instagram also tells me my most liked post there:

And LinkedIn, where I could be more active perhaps, also tells me which post has gained the most impressions:

But what you lose on the swings, you may gain on the roundabouts, and WordPress has given me a very good summary of the performance of my blog posts here over the last year. These are the top ten.

10) William Wordsworth, Annette Vallon and their daughter Caroline

Even though most of this blog consists of book reviews, this is the only book review in the top ten. Published in April, it had a surge of interest from August on, with a peak in mid-November. I assumer that someone put it on a university curriculum reading list, and it was then picked up by Wordsworth fans.

9) Social media in the age of Mastodon and Bluesky

This was my response to a friend’s query about social media after the decline of Twitter. He linked it from his blog, and we both linked to it from LinkedIn, which made a big difference. My top LinkedIn post of the year was my link to his blog post about it, probably because I tagged the other people mentioned.

8) 2023 Hugos: Best Series – why I voted No Award

One of several Hugo / WorldCon posts in the top ten, this got some traction among people who care about this sort of thing. NB that the vote for “No Award” in the Best Series category this year was higher by far than for any other.

7) The Oberkassel puppy

One of my own favourite posts from this year, published in early January. I boosted it on social media and it resonated for some people.

6) Chengdu Worldcon 1: Doctor Who in China

5) Chengdu Worldcon 4: The people you meet along the way

I think that both of these posts were boosted in China in places I can’t see, as well as by Westerners wanting to see what had happened at WorldCon. My two other WorldCon posts were both in the top twenty.

4) The 2023 WSFS Business Meeting

My analysis of the resolutions up for a vote at the WSFS Business Meeting in Chengdu. As it turned out I did not attend much of the proceedings myself, but this may have been the only detailed look at the agenda pre-meeting that was widely available.

3) Gallifrey One 2023

After some reflection, I boosted this on LinkedIn as well as the usual sources, and got a lot more views as a result. My link to it was my second-best performing LinkedIn post of the year. Also, cute pictures.

2) Hugo 2023 ballot – a couple of thoughts

At a point when some really outrageous things were being said about the 2023 Hugo ballot, this was my attempt to inject some sanity into the process. I suspect that the article was widely shared on Discords etc that I am not in.

1) What to expect in 2023, according to science fiction

Literally my first post of the year, with 600 views, 530 of them in January. Also featured on File 770, and maybe elsewhere. Somehow I caught the Zeitgeist. Will try and do another for Monday week.

So, I’ve learned two things from this. First, even though I put most effort into the book reviews here, it’s not what my public are especially reading. That doesn’t matter hugely, because in the end the primary target readership for my book reviews archive is myself in future years. Second, LinkedIn makes a heck of a difference. I posted very few of the above to LinkedIn – Gallifrey at #3 and social media at #9 – but it’s noticeable that substantial commentary pieces there do resonate, so I will be trying to cross-post there more often next year.